P&G have upped their f-commerce game, opening new Facebook stores for  Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products.  The f-commerce software is a very slick looking Resource Interactive product formally known as “off-the-wall”, but now …

P&G Launch 6 New Facebook Stores: Live Learning LabsContinue Reading

Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media. Expect to see the other big marketing groups (notably Omnicom, Publicis, Interpublic, Dentsu, Havas, and Aegis) make acquisitional forays into social commerce as they compete for WPP’s #1 spot. Headline …

Facebook Shares Worth, Incremental Sales, and Conversion (Infographic)Continue Reading

Janice Diner made a useful infographic summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook. It’s a useful snapshot of the fast-evolving world of f-commerce, and similar to that outlined in our f-commerce FAQ. It differentiates two basic forms of f-commerce – f-commerce where transactions take place on Facebook …

Facebook Commerce Ecosphere (Infographic)Continue Reading

Well, here it is, the downloadable f-commerce FAQ – all you wanted to know about using Facebook as a platform for facilitating and executing sales transactions. We’ve distilled our analysis of f-commerce down to 15 key questions and answers, including 50 industry examples, proof-points, tips, and links. We hope you’ll find it useful. Let us …

f-commerce FAQ: Everything about Facebook commerce you were afraid to askContinue Reading

When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store.  If might be a faux-store – a ‘fake’ store(front) that doesn’t actually support transactions, but simply drives traffic to a web-store.  Or it might be a fan-store, selling a limited number of fan-first/fan-exclusive products with …

Facebook Commerce Beyond The f-Store: 20 Notable ExamplesContinue Reading

With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores. As we’ve previously noted, f-commerce comes in three basic flavors On Facebook (Facebook stores (f-stores)) On-site (Integrating Facebook into e-commerce sites – social sign-on, social plugins, …

f-commerce Store Roundup: 32 notable brand facebook storesContinue Reading

“It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon” Sumeet Jain, Principal, CMEA Capital “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook” Mike Fauscette, Analyst, IDC Consulting “Anyone who still believes …

f-commerce statistics roundup: Facebook commerce by the numbersContinue Reading

Our web and twitter alerts for “f-commerce” have gone berserk over the last few days, overflowing our feed boxes.  So here’s the latest on who’s saying what in the fabulous world of f-commerce… Ruth Mortimer: Marketing Week “Brands must believe the f-commerce hype” (Why? 1: We live in a world where instant gratification and f-commerce brings …

Facebook Commerce Buzz Roundup: Quotes Presentations VideosContinue Reading

Want to know who’s doing what, and with which technology partner in the fabulous world of f-commerce? Then look no further. Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as captured by f-commerce consultant Steven Hall, from 150 hours of sleuthing with his research team (and then a …

Top 50 Facebook Stores and SolutionsContinue Reading

Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce”. As a result, social commerce means different things to different people (see list below), and it’s been the target of a number definitional land-grabs by businesses seeking to define the term …

Simple Definition of Social Commerce: Definitive ListContinue Reading