how social commerce works

How Social Commerce Works (Infographic)

Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. The infographic, based, in part, on one of our articles and accompanying presentations (below) in Social Commerce Today, explains how people use their social intelligence to shop smart using six universal …

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How Social Commerce Works

How Social Commerce Works: The Social Psychology of Social Shopping

As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy,  as …

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clarify capital small business mistakes

Business Financing Experts: 8 Critical Mistakes to Avoid (Infographic)

While most blogs like TechCrunch and Business Insider cover funding news about VCs investing in unicorn Silicon Valley startups, the vast majority of financing happens outside that bay area bubble. I spoke with Michael Baynes, Co-founder and lead investor at Clarify Capital. Unlike a traditional venture capitalist, who focus on fly-by-night tech startups, Michael has …

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nike social commerce

Nike Social Commerce: Pay with Sweat, not Money (Video)

Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head over to the Nike Facebook page for …

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Nielsen Global Trust in Advertising report

Word of Mouth Still Most Trusted Resource Says Nielsen: Implications for Social Commerce

Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online. According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers say they trust recommendations from friends and family …

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P&G Launch 6 New Facebook Stores: Live Learning Labs

P&G have upped their f-commerce game, opening new Facebook stores for  Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products.  The f-commerce software is a very slick looking Resource Interactive product formally known as “off-the-wall”, but now …

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Facebook Shares Worth, Incremental Sales, and Conversion (Infographic)

Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media. Expect to see the other big marketing groups (notably Omnicom, Publicis, Interpublic, Dentsu, Havas, and Aegis) make acquisitional forays into social commerce as they compete for WPP’s #1 spot. Headline …

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