Facebook social commerce for local businesses

Facebook Launches Social Commerce Service for Local Businesses

With all the hype and spin over social commerce right now, you’d be forgiven for dismissing weekly “this changes everything” claims as bubble-talk nonsense. We think Facebook launched a potential game-changer today with an on-form CEO Mark Zuckerburg (“the iPad is not mobile”) announcing a new Deals Platform to run with its mobile “Places” app (whilst also …

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macys sears walgreen social commerce

Macy’s, Sears & Walgreens Join the Social Commerce Party

In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel Cam and Jeanswest’s Butt Cam is trialing a Magic Fitting Room – a Facebook-connected camera-enhanced 72″ mirror in the fitting room of its lead store in New York (Herald Square).  Try on …

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P&G Facebook Store

P&G opens Facebook store selling 29 top brands: f-commerce comes of age

So after dipping its toes in the f-commerce water, consumer goods giant Procter & Gamble has taken the f-commerce plunge, opening up a new Facebook store selling 29 of its top brands, from Always to Zest. In the fast-evolving world of social commerce, we think this fully fledged f-commerce store featuring a 47-page catalog of products from P&G is big …

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facebook group buying

Group-Buying Comes to Facebook

So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal.  Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ group-buy app fully integrated into Facebook …

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diesel facebook fitting room

Brand’s Social Commerce: Diesel & Facebook in the Fitting Room

Last month Google highlighted what it believes to be a big emerging trend: O2S(online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working together). The use of Google Maps as a search engine and the success of RedLaser, the popular mobile barcode reader app (one million downloads in …

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