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Social Commerce: Steve Rubel’s Original 2005 Article

Technology blogger Steve Rubel helped put social commerce on the map at the end of 2005 with a post on his popular micro persuasion blog in which he highlighted social commerce as a trend to watch in 2006. Now that Steve has migrated away from his micro persuasion blog to Posterous, we’ve archived the original …

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Social Commerce: Dave Beisel’s Original 2005 Article

Venture capitalist David Beisel is credited with coining the term “social commerce” in 2005 in a blog post describing the trend of e-commerce sites publishing user-generated advertorial content – user pick lists, wish lists, reviews, recommendations etc – to help sell. Here is an archived copy of his post. The Beginnings of Social Commerce There …

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