So next month’s Wired magazine (UK edition) has just dropped, with a cover story on social commerce, by editor David Rowan and editorial assistant Tom Cheshire. The cover text- “What are you selling? Big Brands want to cash in on your Facebook friends: E-commerce is over – Long live social commerce” gives you a flavor of …
Speed Summary: Wired’s Story on Social Commerce Continue Reading
What does social commerce hold for us in 2011? As aficionados of the Hitchhiker’s Guide to the Galaxy will attest, the evolution of things – including civilizations – involves passing through three key stages: ‘The History of every major Galactic Civilization tends to pass through three distinct and recognizable phases, those of Survival, Inquiry and Sophistication, …
Roundup of Social Commerce Predictions: Phase 3 (Sophistication) Continue Reading
Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce. Today, the future’s already here, it’s just unevenly distributed – in true Gibsonian fashion. So here’s our infographic summarizing social commerce highlights of 2010. Use as a creative stimulus for your 2011 social commerce initiatives, or …
With all the hype and spin over social commerce right now, you’d be forgiven for dismissing weekly “this changes everything” claims as bubble-talk nonsense. We think Facebook launched a potential game-changer today with an on-form CEO Mark Zuckerburg (“the iPad is not mobile”) announcing a new Deals Platform to run with its mobile “Places” app (whilst also …
Facebook Launches Social Commerce Service for Local Businesses Continue Reading
In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel Cam and Jeanswest’s Butt Cam is trialing a Magic Fitting Room – a Facebook-connected camera-enhanced 72″ mirror in the fitting room of its lead store in New York (Herald Square). Try on …
Macy’s, Sears & Walgreens Join the Social Commerce Party Continue Reading
So after dipping its toes in the f-commerce water, consumer goods giant Procter & Gamble has taken the f-commerce plunge, opening up a new Facebook store selling 29 of its top brands, from Always to Zest. In the fast-evolving world of social commerce, we think this fully fledged f-commerce store featuring a 47-page catalog of products from P&G is big …
P&G opens Facebook store selling 29 top brands: f-commerce comes of age Continue Reading
So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal. Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ group-buy app fully integrated into Facebook …
Last month Google highlighted what it believes to be a big emerging trend: O2S(online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working together). The use of Google Maps as a search engine and the success of RedLaser, the popular mobile barcode reader app (one million downloads in …
Brand’s Social Commerce: Diesel & Facebook in the Fitting Room Continue Reading
Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is still out on whether social media can drive sales – but one thing is clear: Sales are starting to happen …
Adage on Social Commerce: Facebook Commerce is here Continue Reading
With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there. So here’s our attempt to organize social commerce into six dimensions, each based on a general toolset, with a quick review and our own rating of the value …
6 Dimensions of Social Commerce: Rated and Reviewed Continue Reading
