Speed Summary | Social Commerce Survey 2011: 35% would buy on Facebook, 16% aware of Foursquare

by Paul Marsden
in Social · Summaries
— 30 May, 2011

Shop.org, a division of the National Retail Federation, has just published results from it’s 2011 Social Commerce study – a representative survey of 1787 adult US online consumers conducted in April 2011.

Highlights

42% of US online adults follow a retailer via Facebook, Twitter or blog
Average US adult follows 6 retailers; and does do primarily for special deals (58%) – other top reasons were for new product news (49%) and to participate in promotional contest and events (39%)
56% of Facebook users have clicked through to a retailers website from a Facebook post
28% of Facebook users have purchased something online via a Facebook link
47% of consumers access customer reviews in-store via mobile handsets (other mobile stats - 34% of Facebook users access Facebook from mobile devices at least once a day – 32% view YouTube videos on a daily basis from a handset)
19% of US online adults have purchased from group-buy sites such as Groupon – 57% of which having spent over $100 (also – there is high overall awareness of such sites (82%)
35% of consumers would buy products on Facebook, and 32% would do so from Twitter if possible
Only 16% of US online adults are aware of the existence of Foursquare, less for Yelp (10%) and Gowalla (6%)

— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

6 comments on “Speed Summary | Social Commerce Survey 2011: 35% would buy on Facebook, 16% aware of Foursquare”

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Sell on Facebook on July 21, 2011 at 12:54 said:

Very interesting data for sure. On the software side of things we’ve seen an increased emphasis on the ability to sell through social channels like Facebook (f-commerce). Since it seems that the primary driver for FB interest is special deals (among adults), the potential for driving sales from (or through) Facebook is definitely there – will be interesting to see how it gains traction.

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