Social Commerce Showcase [Screenshots] | 42 Real-World Examples from Rise of Social Commerce Event
3This month, Altimeter group ran a two-day ‘Rise of Social Commerce” conference in Palo Alto, bringing together some of the top players – retailers and solution providers – in the social commerce game.
720 minutes of video archive, 266 slides, a dozen conference commentary posts and 100s of tweets later – here’s a showcase of top social commerce examples covered and a social commerce resource directory.
We’ve also included a video gallery, and a document archive – we’ll post our own key takeaways in an accompanying post. Enjoy.
Social Commerce Showcase
1-800 Flowers | The First F-Commerce (Facebook e-commerce) Store
1-800 Flowers | Facebook Wall Store (buy from the newsfeed)
Best Buy | f-commerce "Shop & Share" Store
Dell | f-commerce - Tag Team - user reviews
Cascadian Farm | Zynga Farmville Promotion - buy the fruit, get the crop
Dell | "Customer Spotlight" - onsite user reviews
Dell | From Social Commerce to Social Business - The Social Media Listening Command Center
Delta | f-commerce - Shop Tab
Delta | f-commerce "TicketCounter" Wall Store (buy from the newsfeed)
Diapers.com | User Reviews on Product Pages
Diapers.com | Facebook Deal of the Day
Flixter | Facebook User Reviews
Hallmark | Facebook Virtual Gift Store (Pay with Facebook Credits)
Hallmark | Crowdsourcing Platform (Monthly Card Design Contests)
Hallmark | f-commerce Wall Store (buy from the newsfeed)
Hallmark | f-commerce Shop Tab
Heels.com | f-commerce Shop Tab
Heels.com | f-commerce Paris Hilton Wall Store (buy from the newsfeed)
Heels.com | Facebook Social Plugins & User Reviews on Product Pages
Helzberg Diamonds | Creating Word of Mouth with "I Am Loved" buttons since 1967, Now with Twitter Goodness (Helzberg Twitter Contests)
IBM | Selling Services on top of Open Source Software (Linux)
Kaboodle | Social Shopping Platform with Social Sign-on (Facebook)
Kembrel | f-commerce - Facebook group-buy for students
Kraft | iFood App - Creating Buzzworthy Apps that Drive Sales
Levis | Facebook Social Plugins (Friends Store) - Like Buttons on Product Pages
Mark Cosmetics (Avon) | f-commerce Shop Tab for agents (virtual tupperware parties for teens)
Marsh Risk Management | Beyond Social Commerce - Social Business (Using Social Media for Peer to Peer Learning Internally at Marsh University (click image for creative brief)
Mattel | "ShopTogether" Feature (shop together remotely with friends)
Modcloth | Crowdsourcing inventory ("Be The Buyer")
NBA | f-commerce Shop Tab
OpenSky | Blogger Store Platform - linking Brands with Influencers
Ponoko | Crowdsourced Design and Production
Rubbermaid | User Reviews on Product Pages
Sephora | User Reviews on Product Pages and In Store (Mobile)
ShopKick | Check-in Platform that Rewards Store Visits with Virtual Currency (KickBucks)
StickyBits | Mobile Scanning App Unlocks User Content
TheFind | Shopping Search Engine - with "Shop Like Friends" Feature Powered by Facebook Open Graph
Virgin America | Twitter Deals to Create Buzz For New Routes
Virgin America | Using Klout Influencer Marketing Platform to Create New Route Buzz
Wet Seal | iRunway Social App with Social Bookmarking
YourBlinds.com | User Reviews on Product Pages
Zappos | User Reviews, Social Features & a Customer Experience Worth Talking About
Social Commerce Resources
- AKQA – Digital Agency
- Altimeter – Consultants
- Alvenda – f-commerce, social e-commerce solution provider
- Bazaarvoice – onsite user content (ratings, reviews, testimonials)
- ContextOptional – social media marketing
- FutureWorks (Brian Solis)
- Get Satisfaction – customer feedback software
- Milyoni – f-commerce, social e-commerce solution provider
- NM Incite – consultancy (Nielsen/McKinsey venture)
- Sinan Aral – research (peer influence/social contagion)
- OpenSky – blogger stores (connecting brands to influencers)
- Plimus – e-commerce platform
- PowerReviews – onsite user content (ratings, reviews, testimonials)
- ShopIgniter – f-commerce, social e-commerce solution provider
- ShopKick – check-in platform for in-store commerce
- Symphony (IRI) – consulting
- Syzygy – Digital Agency (not present but sponsors of SCT)
- Zynga – social gaming platform (opportunities for brand/retailer partnerships)
Conference Slides
- Altimeter – Rise of Social Commerce – Lora Cicere
- Delta – Redefining the Customer Experience – Bob Kupbens
- Symphony IRO – Meet the New Shopper – JP Beauchamp
- NYU Stern School of Business – What Drives Social Behavior - Sinan Aral
- Dell - Social Commerce: Beyond Campaigns and Programs to Drive Business and Customer Value – Manish Mehta
- Hallmark - Extending Social into Commerce – Camille Lauer
Conference Commentary
- Ted Rubin (OpenSky)
- Eileen Brown (Amastra)
- Paul Chaney (Practical Ecommerce)
- Cece Salomon-Lee (PRMeetsMarketing)
- Matt Cheuvront 1, 2, (Proof)
- Jeremiah Owyang (Altimeter)
- Gigya (Gigya)
Conference Videos
Day 1: Part 1
Day 1: Part 2
Day 1: Part 3
N.B. Video cuts off mid afternoon
Day 2: Part 1
Day 2: Part 2
Day 2: Part 3
Day 2: Part 4
Day 2: Part 5
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