Social Commerce on TV: TV Social Shopping – Buy What You See With Friends

by Paul Marsden
in Social
— 8 Apr, 2011

We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product linking) YouTique, but here’s a concept app (codenamed GOAB) from digital agency Syzygy that takes the idea a step further – turning your handset (tablet/mobile) into a socially and commercially-enabled TV remote (more here).

What do you think? Could this kind of technology change the game for TV (social) shopping?

[video type="vimeo" url="http://vimeo.com/21386019" /]

— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

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