P&G Facebook Store = 1000 Transactions/Hour

Mar 03, 2010 3 Comments by Paul Marsden

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.

Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.

f-commerce
Paul Marsden

About the author

Digital marketer, author and researcher

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3 Responses to “P&G Facebook Store = 1000 Transactions/Hour”

  1. Reply
    Peter Johnson says:
    March 6, 2010 at 11:46 pm

    Beautiful website, Third time I came across it. Continue doing good work.

  2. Reply
    Shantell Innerst says:
    March 8, 2010 at 3:44 am

    This is an interesting blog you have her but I can’t seem to find the RSS subscribe button.

  3. Reply
    Leadgenerierung durch Social Media? | twoqubes.com says:
    April 28, 2010 at 9:10 pm

    [...] enhancemedia – Generate Leads with Social Media Strategy eMarketer – Social Fans more Likely to Buy All Facebook – Facebook Pages Create More Loyal Customers Tourismuszukunft – Kann eine Facebook Fanpage mehr Konversion bewirken? SocialCommerceToday – Facebook Store = 1000 Transactions/Hour [...]

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Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

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