McDonalds do good quotes.
Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as brand advocate)), with his “mass marketing today is a mass mistake” soundbite that caused a stir and had Adage’s knickers in a twist.
Now, a new McDonald’s quote (alas unattributed) in Erik Qualman’s Socialnomics blog that takes the mantle;
Our head of Social Media is the customer
Brilliant quote – anyone know who said it?