Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online. According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers say they trust recommendations from [...]
Useful study from Forrester Research’s Gina Sverdlov on Facebook fan-economics. Using regression techniques, the study provided evidence to support the insight that your Facebook fans are more your most valuable customers (customer value = purchase value + referral value). Specifically, the study found that fans of a range of brands (the study focused Coca-Cola, Blackberry, Best Buy, Walmart) on [...]
In cognitive philosophy “a scholar is just a library’s way of making another library“. Libraries need scholars to replicate. In a similar way, in social commerce “a customer is just a business’s way of making another customer”. Customers replicate and businesses expand through a customer-get-customer mechanic. From this social stance, the value of a customer [...]
What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers: one share on Facebook equaled $2.52 and a share on Twitter equaled $0.43. Six months later, in March of 2011, the company took another look [...]
Google is smart on shopper insights, and we’ve just been reviewing “Zmot: Winning the Zero Moment of Truth” an excellent free ebook on social shopping by Google’s Jim Lecinski. One big idea. You’ve heard of the “Moments of Truth” consumer journey. “First Moment of Truth” the observational moment of truth when advertising hype gives way [...]
Consumers “like” the fact that brands have a presence on Facebook, but they “hate” intrusions into their news feed from them. That’s according to a new study by Insight Strategy Group as reported at AllFacebook.com. Here’s what the study revealed: 53 percent of respondents believe brands must maintain Facebook pages for relevancy; 64 percent said [...]
