Insights | Social Commerce Today

Category: Insights

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- in Insights · Social
- — 8 May, 2013
Chief Dodo Ballmer: What Social Commerce Can Learn from Windows 8

Business books are already being updated, with the Coca-Cola ‘New Coke’ catastrophe being replaced with the newer story of Microsoft Windows 8. The lesson is the same – too much[...]

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- in Insights · Social
- — 1 May, 2013
Social Psychology Need-to-Knows for Social Media – 2. Solomon Asch on Why Men Change Their Mind

So a guy is into you – whether you are a person or a brand – and then he isn’t. What’s going on? Solomon Asch (1907-1996), one of the pioneers[...]

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- in Insights · Social
- — 29 Apr, 2013
How (Not) to #Fail at Social Media by Wieden + Kennedy

Check out this must-read deck on digital brand strategy from ad agency giant Wieden + Kennedy (198K views). It’s particularly relevant to social commerce because it tackles one of the[...]

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- in Advertising · Insights
- — 25 Apr, 2013
Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing

Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published in tandem with today’s FT[...]

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- in Insights · Social
- — 22 Apr, 2013
Social Psychology Need-to-Knows for Social Media – 1. Kurt Lewin on the Power of Discovery

Q. How do you make social media work for your business? A. Use classic insights from social psychology, the scientific study of how people think about, influence, and relate to one[...]

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- in Big Data · Insights · Social
- — 12 Mar, 2013
Your Facebook Likes Predict if You’re Gay (But Can They Predict What You’ll Buy?) [Download]

Your Facebook Likes can predict your sexual orientation with 88% accuracy . If you’ve Liked Desperate Housewives or Britney Spears, you’re more likely to be gay. On the other hand, Liking Shaq[...]

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