Here’s a brilliant infographic just out from the Financial Times showing the eye-watering sums that Facebook founders and investors stand to gain from today’s $104bn ($38/share) IPO. From Zuckerberg’s $19.1bn to his dad’s $76m. Not a bad return on genetic investment for Edward – we wonder if he’ll cash in? Insiders Mark Zuckerberg $19.1bn Eduardo Saverin [...]
Just as social media is not a revolution (it’s just media – get over it), the idea that you have a revolutionary new kind of customer – the social customer – is nonsense too. Your customers have always been ‘social’ – learning from each other and even benefiting from collective buying power – through intermediaries. [...]
So it’s IPO time for the leading social commerce platform on the planet, and Facebook thinks it’s worth half of Google ($104bn vs $196bn), as much as Amazon ($101bn), and twice eBay ($52bn). But here are three reasons why a psychologist wouldn’t invest, and why, if you are in the social commerce game, a psychologist wouldn’t [...]
Have you integrated social scrapbooking app Pinterest into the purchase funnel yet? Perhaps you should. It’s quick, easy and could be very profitable. New research from London-based specialist e-commerce site for women Boticca selling handbags, jewellery and accessories from independent designers from 40 countries has found that Pinterest users drop 2.1x more cash with them than Facebook customers. Overall, [...]
Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s Avon parties reconfigured, re-branded and teched-up for the party generation. Forget Tupperware, we’re talking fashion and [...]
So is customer happiness your business model? It should be. Delivering experiences that beat customer expectations results in happiness and drives growth; according to Bain research, companies that are best in class at creating customer happiness by delivering experiences that beat expectations grow at twice the rate of their competitors (see here for overview and [...]
