Here’s an evolving directory of major brands and retailers selling on Facebook curated from Social Commerce Today, our f-commerce FAQ, Steve Hall’s Facebook Store Finder and a recent post by Jake Hird over at eConsultancy.
Please submit any others you know of – particularly consumer brands, and we’ll update the list….
What’s interesting to note is that two different f-commerce strategies appear to be emerging – one for retailers (typically already with an e-commerce presence) and the other for brands (that typically sell through retailers and not direct) .
- Retailer Strategy: Replicate full e-commerce store in Facebook
- Brand Strategy: Offer brand fans get-it-first exclusives and fan merchandise
If you’re a reader of SCT, you’ll know which strategy we think has the brightest future – hint - offering friends, fans, and followers a privileged and personal point of purchase for those who connect with them on Facebook adds a new dimension to e-commerce…[one_third]
Mazda (check-in deals)
Volkswagen (Auction)[/one_third] [one_third]
Media, Entertainment & Sports Brands
GAP (check-in deals)
Levi’s (Social Plugins)
Macy’s (Facebook Fitting Room Mirrors)