Want to set up a fashion store selling top labels such as Diane Von Furstenberg, Gap, Barneys New York, Juicy Couture, Banana Republic, Tory Burch and TopShop?  Well now you can. The Sugar Inc. blog network (ShopStyle, PopSugar, FabSugar, BellaSugar) targeting 18-40 women, has just partnered with leading fashion brands to launch a Facebook-based game app, pitched as a ‘FarmVille [...]

A heads up on a free Mashable-sponsored social commerce webinar next week (Wed July 28, 12 noon EST) from Alvenda and Hallmark: “Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook” Details below, and registration here.  Social Commerce Today will be participating, supporting David Saville, Innovations Product Manager, Hallmark and Wade Gerten, [...]

Just as Yipit, DealRadar, and DailyFlock have emerged as clearing houses for group-buy deals from Groupon, LivingSocial et al, the group-buy phenomenon has given rise to another new business opportunity – marketplaces for buying and selling purchased-but-unused group-buy vouchers. New marketplace sites such as CoupRecoup, Lifesta, and DealsGoRound allow people to post their hastily purchased [...]

Head over to paywithatweet.com, and you’ll find an intriguing new social commerce model – where you can buy digital goods (music, software, ebooks, videos etc) and pay for them simply by tweeting them. It works like this; you simply click on the ‘Pay with a Tweet’ button, are asked to login to Twitter (or Facebook), [...]

Social commerce site Ideeli, the US private sale club and Gilt competitor, has just launched ideelACCESS – a group-buy service for off-site (non-Ideeli) deals (press release). The first deal offered by ideelACCESS is with Spa Chakra, a chain of spas in New York, Marina Del Rey, San Francisco, Chicago, and Indianapolis. Like Groupon, ideelACCESS deals only [...]

So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal.  Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ [...]