The rise of the ‘Social Infomediary’; Pinterest Driving More E-commerce Traffic than Google Plus [Infographic]
Social pin-boarding phenomenon ‘Pinterest‘ is driving more traffic to US e-commerce sites than Google+ according to Experian Hitwise data in a new infographic from Monetate. And e-commerce traffic from the pin-boarding app for collecting and sharing images around themes and personal interests [pinterests] is growing [...]
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Unilever Turns to Pop-up F-Commerce for Brand Launches & Brand Building [screenshots]
Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract for Her’. [...]
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Speed Summary: Harvard Business Review – Six Social Media Trends to Watch
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social POS (socially connected point of sale) The Cult of Influence [...]
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Speed Summary: E-commerce Trends in 2012
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders (embedded below). Alas the original is in French, but here’s what you need to know [...]
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Speed Summary IJEC Social Commerce Special Edition – Social Shopping Communities
So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour with clickstream data from Rainer Olbrich and Christian Holsing from the marketing department of the [...]
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No ROI for Social Media [Infographic]
Here’s a great – but depressing -ColumnFive infographic from social marketing platform Wildfire on social media ROI. The data is taken from a November 2011 global survey of marketers. Points of note: Number of marketers using ROI to measure social media ((gain – cost)/cost) = [...]
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Speed Summary: IJEC Special Edition – Introduction to Social Commerce
So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving. The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]
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How to Sell $30,000 of Wine on Facebook
Lot of talk, not many numbers – sums up the state of f-commerce (Facebook e-commerce) right now. So it’s refreshing that VendorShop Social, a Facebook e-commerce app provider has released some top line sales figures for one of its clients; Australian online wine merchant, Winestore.com.au, [...]
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Test Your Digital Smarts [InfoArt Puzzle - 20 Digital Events that Defined 2011]
Say hello to InfoArt, infographics with an artistic spin that convey information through art. Our colleagues at digital agency Syzygy have launched their annual #20Things InfoArt puzzle, this year by Peter Jaworowski, that weaves 20 seminal online events of 2011 into one gorgeous picture. Can you spot them? See [...]
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How to Monetize Content on Facebook – Learning from Lionsgate Abduction Movie Rentals on Facebook [Screenshots]
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on Facebook (starring Twilight’s Taylor Lautner). Facebook certainly has its eyes set on becoming [...]
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