Here’s a brilliant infographic just out from the Financial Times showing the eye-watering sums that Facebook founders and investors stand to gain from today’s $104bn ($38/share) IPO. From Zuckerberg’s $19.1bn to his dad’s $76m. Not a bad return on genetic investment for Edward – we wonder if he’ll cash in? Insiders Mark Zuckerberg $19.1bn Eduardo Saverin [...]
Just as social media is not a revolution (it’s just media – get over it), the idea that you have a revolutionary new kind of customer – the social customer – is nonsense too. Your customers have always been ‘social’ – learning from each other and even benefiting from collective buying power – through intermediaries. [...]
So it’s IPO time for the leading social commerce platform on the planet, and Facebook thinks it’s worth half of Google ($104bn vs $196bn), as much as Amazon ($101bn), and twice eBay ($52bn). But here are three reasons why a psychologist wouldn’t invest, and why, if you are in the social commerce game, a psychologist wouldn’t [...]
Somebody is going to take a look at this video and make millions. It’s a scene from a Chinese ‘Tuángòu‘ (team-buying) raid on a paint retailer. The concept is super-simple - a flash mob of shoppers descend on some poor retailer and demand a bulk discount. Would you stand up to the wild team-buying leader in this [...]
Have you integrated social scrapbooking app Pinterest into the purchase funnel yet? Perhaps you should. It’s quick, easy and could be very profitable. New research from London-based specialist e-commerce site for women Boticca selling handbags, jewellery and accessories from independent designers from 40 countries has found that Pinterest users drop 2.1x more cash with them than Facebook customers. Overall, [...]
Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head [...]
