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So to round off 2009, the year of the realtime web, here are the top 10 social commerce highlights that captured our attention. 1 / 1-800-Flowers Claims First Retail Transaction Inside Facebook – at 11:50 am EST on July 8, 2009 1-800 Flowers. Is this the future for [...]

With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there.  So here’s our attempt to organize social commerce into six dimensions, each based on a general toolset, with [...]

It has become fashionable to knock social media marketing, the promotion of goods and services using social media. For example, BusinessWeek last week published an article likening social media marketing to snake oil, adding to the dodgy image of social media marketing consultants as hype-merchants [...]

As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the [...]