Archive | December, 2009
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Social Commerce as Antidote to Social Media Snake Oil

It has become fashionable to knock social media marketing, the promotion of goods and services using social media. For example, BusinessWeek last week published an article likening social media marketing to snake oil, adding to the dodgy image of social media marketing consultants as hype-merchants and charlatans, a motley crew of re-converted estate agents/realtors, Feng Shui consultants and [...]

How Social Commerce Works: The Social Psychology of Social Shopping

As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social [...]

Our Head of Social Media is the Customer – McDonalds

McDonalds do good quotes. Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as brand advocate)), with his “mass marketing today is a mass mistake” soundbite that caused a stir and had Adage’s [...]