So to round off 2009, the year of the realtime web, here are the top 10 social commerce highlights that captured our attention. 1 / 1-800-Flowers Claims First Retail Transaction Inside Facebook – at 11:50 am EST on July 8, 2009 1-800 Flowers. Is this the future for monetizing the social web? 2 / Toy manufacturer Mattel starts selling [...]
With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there. So here’s our attempt to organize social commerce into six dimensions, each based on a general toolset, with a quick review and our own rating of the value [...]
It has become fashionable to knock social media marketing, the promotion of goods and services using social media. For example, BusinessWeek last week published an article likening social media marketing to snake oil, adding to the dodgy image of social media marketing consultants as hype-merchants and charlatans, a motley crew of re-converted estate agents/realtors, Feng Shui consultants and [...]
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social [...]
McDonalds do good quotes. Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as brand advocate)), with his “mass marketing today is a mass mistake” soundbite that caused a stir and had Adage’s [...]
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