So here’s the second speed summary of the social commerce special edition just published by the respected peer-reviewed International Journal of Electronic Commerce. This second article is about social shopping communities and modelling behaviour with clickstream data from Rainer Olbrich and Christian Holsing from the marketing department of the [...]

So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving.   The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]

So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here).  But how do you get a piece of the action? The accompanying Booz & Co report suggests that you [...]