Top 50 Facebook Stores, Top 20 Facebook Store Solutions

// Update – Head Over to The Facebook Commerce Industry Directory for uptodate listings of Facebook commerce software and solution providers //

Want to know who’s doing what, and with which technology partner in the fabulous world of f-commerce?

Then look no further.

Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as captured by f-commerce consultant Steven Hall, from 150 hours of sleuthing with his research team (and then a little editing from us, adding in some omissions).

All in all, it’s very a mixed bag that compares apples with pears in the Facebook world of social commerce. Some of these f-stores are basically no more than glorified banner ads linking to product pages on external websites – whilst others are fully fledged stores that handle transactions within the Facebook environment.

But the list is still a useful reference  resource – since browsing through it you’ll get an clear idea of what is currently being deployed in terms of f-commerce today.

Of course, it’d be nice to list the f-stores by sales – but the world is currently not that nice, and we have no access to that data – so the list is ranked by page ‘likes’.

 

20 Leading* F-Commerce Software Solution Providers

* Powering f-stores on Facebook pages with 100K+ likes (size, isn’t everything  - we know – and we’re compiling a full directory, including new solution providers). But do let us know if we’ve missed any f-commerce software being used on pages with 100K+ likes.

Top 50 Facebook Stores*

  1. Lady Gaga (29,866,781) (Music) (Bravado)
  2. Justin Bieber (22,796,867) (Music) (Bravado)
  3. Starbucks (19,970,760) (Retailer) (Custom)
  4. Green Day (13,066,082)(Music) (Bravado)
  5. Grey’s Anatomy(12,238,638) (TV) (ShopIgniter)
  6. Muse (8,766,601) (Music) (?)
  7. NBA (7,685,026) (Sports) (Milyoni)
  8. Dexter (7,249,844) (TV) (Milyoni)
  9. Desperate Housewives (7,086,194) (TV) (ShopIgniter)
  10. Lost (7,008,866) TV (ShopIgniter)
  11. Jason Mraz(6,971,319) (Music) (Bravado)
  12. UFC: Ultimate Fighting Championship (4,895,618) (Sports) (Milyoni)
  13. George Lopez (4,859,046) (Celebrity) (?)
  14. Liverpool FC (4,693,373) (Sports) (?)
  15. WWE (4,586,089) (Sports) (?)
  16. 30 Seconds to Mars (4,531,521) (Music) (?)
  17. I Love Being Black (4,125,177) (Product/Service) (Payvment)
  18. Batman: The Dark Knight (3,964,032) (Movie) (Milyoni)
  19. Celtics (3,479,433) (Sports) (Milyoni)
  20. Best Buy (2,605,309) (Retailer) (8th Bridge)
  21. The Bad Girls Club (2,496,373) (TV) (Milyoni)
  22. Discovery Channel (2,434,369) (TV) (Milyoni)
  23. The Breast Cancer Site (2,293,656) (Charity) (SortPrice)
  24. Dave Matthews Band (2,139,775) (Music) (Bravado)
  25. Vans (2,046,923) (Product/Service) (Fluid)
  26. It’s Always Sunny In Philadelphia (1,994,925) (TV) (Milyoni)
  27. The Animal Rescue Site (1,951,204) (Charity) (SortPrice)
  28. Reba (1,777,824) (Music) (Moontoast)
  29. The Miami HEAT (1,695,371) (Sports) (Milyoni)
  30. Old Navy (1,688,134) (Retailer) (Adgregate Markets)
  31. Kid Rock (1,668,282) (Band)
  32. Official Need For Speed (1,547,969) (Game) (Fluid)
  33. Chelsea Handler (1,527,288) (Celebrity) (?)
  34. JCPenney (1,483,725) (Retailer) (Usablenet)
  35. Castle (1,294,555) (TV) (ShopIgniter)
  36. Old Spice (1,314,395) (Product/Service) (Custom)
  37. Deftones (1,178,593) (Music) (Bravado)
  38. Silly Bandz (1,083,684) (Product/Service) (Shop Tab)
  39. Children Of Bodom (1,039,116) (Music)
  40. (RED) (1,022,681) (Product/Service) (?)
  41. Indianapolis Colts (982,533)(Sports) (?)
  42. Pawn Stars (977,029) (TV) (Milyoni)
  43. Modest Mouse (938,572) (Music) (?)
  44. Five Finger Death Punch (836,320) (Music) (?)
  45. DOG The Bounty Hunter(808,484) (TV) (Milyoni)
  46. Kick-Ass (807,463) (Movie) (Adgregate Markets)
  47. AFI (769,657) (Music) (Bandmerch)
  48. Cabela’s (753,841) (Retailer) (Shoutlet)
  49. Cougar Town (752,602) (TV) (ShopIgniter)
  50. Interpol(685,347) (Music)
  51. Metal Mulisha (648,442) (Sports) (8th Bridge)
  52. Coheed and Cambria (638,544) (Music) (Cinderblock)
  53. Urban Outfitters(626,331) (Retailer) (Adgregate Markets)
  54. Paranormal State (533,382) (TV) (Milyoni)

* By number of page “likes” (E&OE) – list expanded beyond top 50 as updates are received

A word of warning. Do take these lists as an indicative snapshot of the f-commerce market, not an accurate representation of it – number of likes is unlikey to be a good proxy for store sales, and there are certainly many omissions (we’ve added some - let us know what we’ve missed/got wrong).

But kudos to Steve for putting the original list together – his PDF can be downloaded here (no embedded links alas or data on page/store popularity – but we’ve added these for you in the list below).

Again, let us know of any popular e-commerce enabled pages that should appear in the list, any errors, or missing data (marked with a ?).

Given these caveats – the list of f-commerce software providers below is probably more useful than the list of stores themselves – which are in a state of, to put it politely, flux (Facebook is making big changes to how f-stores are implemented (no tabs, just app menu, iFrames not FBML – new dimensions etc), so many stores look a mess right now: This evening the much vaunted ASOS store is the wrong size and squeezing down the sidebar…  Normality should be restored soon.

But for now, this list does give an interesting overview of the early movers and shakers in f-commerce, a feel for what’s possible, and insight into the sectors that are trailblazing with this nascent technology (music, sport, TV and film…).

49 Responses to “Top 50 Facebook Stores, Top 20 Facebook Store Solutions”

  1. AJ March 11, 2011 at 07:09 #

    Great article again.. but what happened to ASOS ? What do you mean by wrong size and squeezing down the sidebar? It didn’t preform all that well?

  2. AJ March 11, 2011 at 07:12 #

    O is there any insight of what the ROI of those stores is? Cuase that would make it even more intresting. Lady is on top of the list but the ROI could be less than lets say Old Spice….

  3. Jane Munk March 11, 2011 at 07:21 #

    Just got a call from Freestart PLC offering me an online F store for £99 + vat per annum. Is this the right move? Any advice would be greatly received.

  4. Gerardo Dada March 11, 2011 at 12:18 #

    Good article, interesting list. Now – is anyone actually selling stuff on Facebook? From my humble vantage point, there is a lot of shiny object chasing, I haven’t seen anyone share any meaningful sales number on their F-Commerce initiatives.

    Alvenda, who provides of f-commerce solutions for companies like 1-800 Flowers, Hallmark, Delta, Land’s End and Best Buy reached a daily sales record in December of $100K sales total for al the stores they manage. That’s less than $3 million total aggregate sales per month across all their clients.

    It is fine, as long as brands approach F-Commerce as an experiment – business model that has not been proven yet. Right?

  5. Kyle March 14, 2011 at 13:39 #

    Has anyone experimented with the solutions listed above? I’ve heard some good things about Ecwid recently.

  6. Aimee Quemuel March 14, 2011 at 13:42 #

    Nice list. FYI, Grey’s Anatomy is a ShopIgniter site. Also, here are a few more that should be added to the list. Again, all powered by ShopIgniter.

    Desperate Housewives: 7,051,822
    Lost: 6,983,504
    Garfield: 2,083,127
    Castle: 1,284,348
    Cougar Town: 749K

    • Paul Marsden March 15, 2011 at 14:28 #

      Hi Aimee, thanks for the update – I’ve updated the list accordingly (shop on the Garfield page isn’t showing for us though…)

  7. Chris Small March 15, 2011 at 05:43 #

    To answer the question of whether facebook stores are actually working for the businesses using them … shopping on facebook is indeed very new which some recent research from shoppercentric indicating that 6% of people have purchased from a facebook store, this will change markedly over the next 12 months or so. Not least because most people ‘like’ a business page (68% accroding to tresearch by compete.com) to find out about products, promotions and discounts. In our opinion, given so much time is spent on facebook that it is a logical step for people to want to take up thje offers and dicounts available without leaving facebook. This short video includes facts and figures on shopping on facebook as well as some case studies of large and small businesses delivering sales. http://bit.ly/why_open_a_store_on_facebook.

    Your readers might like to check out VendorShop (www.facebook.com/vendorshop or http://www.facebookvendor.com). VendorShop is a free solution that is very user-freindly. With over 15,000 stores, we are also Payvment’s biggest competitor.

    • Paul Marsden March 15, 2011 at 14:26 #

      Hi Chris, thanks for this – great update.

  8. Patrick Grogan, ShopIgniter March 15, 2011 at 15:13 #

    Two follow up points on whether there is ROI:

    Blog post from ShopIgniter CEO, Matt Compton highlighting how its not just about putting a store in Facebook, its optimizing the social network – The Facebook Store is the First, and Last Step: http://bit.ly/gDFMKP

    CIO Article: An example of a company that has embraced this idea of f-commerce being focused on the upstream decision making process and driving 20% of sales inside of Facebook
    http://www.cio.com/article/print/644565

  9. Hendrik Maat March 17, 2011 at 17:47 #

    Hi there from europe,

    You seem to have forgotten to checkout the european market. We are marketleaders here with 500+ shops in our database. Full blown Facebookstore plus integrated group couponing functinality for online shops.

    Just to let you know… Our website will be translated soon.

    http://www.shopshare.com

    Greetings from the austrian mountains,

    Hendrik Maat

    • Erick December 31, 2011 at 20:41 #

      Hi Hendrick. Does ShopShare work in Asia?

  10. Wayne Thomas March 28, 2011 at 07:05 #

    Morning Jane,

    My name is Wayne Thomas, I work for Freestart Plc who provide fully F-commerce stores within facebook for just £99+vat per year

    Please see some of the stores we have already done below:

    http://apps.facebook.com/simplyfrench/
    http://apps.facebook.com/wetnets/
    http://apps.facebook.com/styleenvironments/
    http://apps.facebook.com/boatmancleaning/

    This is a fantastic product, at a fantastic price, a must for all businesses

    so Jane, this would be a great product to promote your company

    Freestart Plc
    Tel: 0800 5244621
    Wayne Thomas

  11. Hendrik Maat April 7, 2011 at 20:17 #

    @ Wayne,

    I don`t know i a canvasstore produces the same results as a properly done Facebookshop within the merchants own facebookpage…

    Just saying…

  12. Social Commerce June 9, 2011 at 21:40 #

    I’m very keen to know how many of these social commerce companies will make it through the next 3 years. How they adapt to Facebook’s Graph API is a critical key to success.

  13. Tom June 12, 2011 at 16:05 #

    I dont understand how vendorshop makes their profit? Are they purely trying to build clientelle with their core product being free, and then eventually try to monetize by adding additional features they can charge for? Does anyone have some insight on this?

  14. Dylan Whitman June 13, 2011 at 18:36 #

    TabJuice will pwn all these stores!

  15. Dima June 23, 2011 at 04:53 #

    Thanks i was looking for that ….

  16. Yasmin June 23, 2011 at 04:56 #

    Ausome !! I wonder… Are all of you as addicted to facebook as I am?…

  17. What?s Happening i’m new to this, I stumbled upon this I’ve discovered It positively helpful and it has aided me out loads. I’m hoping to contribute & aid different customers like its helped me. Good job.

  18. kevin September 18, 2011 at 13:30 #

    As a designer, i would definitely recommend http://www.solidshops.com since you have complete controle over the design of the facebook store.

  19. Social Commerce September 29, 2011 at 11:42 #

    Thanks for the post, This was exactly what I needed to see.Good list, keep up the good work

  20. Laura Valverde García November 15, 2011 at 18:15 #

    Hi,

    I know I am late, but Beetailer is also running Facebook stores and social promotions with existing online stores. We support Magento, Shopify, Magento Go and Prestashop, in addition to run native stores.

    Some of our customers are Selena Gomez 24MM, Nirvana 13MM or Angry Birds 10MM.

    http://www.beetailer.com

    Thanks!
    Laura

  21. Joe Rinehart December 4, 2011 at 21:01 #

    Great information! Actually one of the best E-commerce (Opps F-commerce these days) that I’ve stumbled into so far! I suspect I’ll be playing and testing a few more days now – LOL

  22. Mia Perry December 17, 2011 at 15:42 #

    StoreYa.com a leading F-commerce platform designed for automatically importing web stores into Facebook, fully customizing them to fit both the Facebook arena and the original store look & feel. We pride ourselves in being the first ‘by the merchants for the merchants’ F-commerce platform, providing a way to discover new products in the Facebook ecosystem.

    To create your Facebook shop Go To > http://www.StoreYa.com try it out for Free! customize it to your brand, No development or designing skills are required, it takes 2 minutes to set it up.

    Our solutions are designed to take full advantage of Facebook’s social features, including like, comment and our Cross-Platform share box.
    Providing the merchants with as many tools as possible for gaining more fans, purchases and data.

  23. Valerie Dear December 21, 2011 at 12:54 #

    Hi,

    One question – which one will let you put items into your cart and let you keep these till you go to check out? Most of these dont! No item is actually yours and someone can still buy it while it is in your shopping cart. I work in the preloved business and sell mostly one-offs which are all listed at a particular time each week. This means that it is a feeding frenzy and every customer is going for the same items (which I dont have multiples off). So, how dissapointingis is it that when you reach check out you realise that someone else has bought half your cart? Help!!

  24. Burton Estate Agents January 9, 2012 at 02:32 #

    Just wish to say your article is as astounding. The clearness in your publish is simply spectacular and that i could assume you’re an expert in this subject. Fine with your permission allow me to seize your feed to stay up to date with impending post. Thank you a million and please continue the rewarding work.

  25. Paul Wittenberg April 26, 2012 at 21:52 #

    Time for a ’round 2′ to this post. Where is the market now?

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