Group-Buy Comes to Facebook

Categories: Uncategorized

So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal.  Even Twitter is cashing in on the group-buy craze.

And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ group-buy app fully integrated in Facebook (working with PayPal) that is being premiered by the hip W hotel chain. We think this app could spread, well, like Wildfire.

As far as we’re aware, the Wildfire group-buy f-commerce app is a first – but others will surely follow (we know Getta! has something in the works – and expect other Facebook marketing platforms such as Invlover and Vitrue to jump in).

Screenshots and Wildfire’s promo video (released prior to the f-commerce app)…

15 Responses to “Group-Buy Comes to Facebook”

  1. @robertvayner July 11, 2010 at 14:25 #

    i am on it like crazy, my splitbuy.com b2b service created 5 years ago and placed on the back-burner to await the mainstream rush is also going beta in a month or two ..
    said it 5 years ago, created a prototype http://www.splitbuy.com and went to sleep ,now i am waking up and i am liking the smell of these morning flowers!!! go wildwire and go social commerce , your finally here to proove me right !

    Reply
  2. @robertvayner July 12, 2010 at 12:12 #

    i contacted wildfire to ask where and how this will be available , is it already a part of the tools that come with one of thew plans and if so which one ? i can see few examples on fb like selling a 10 bill for 1$ group buy but thats all she wrote .

    i can already see services like payvment ,bigcommerce,shop ,etc.. making group buy trade part of their offerings.. simply great !

    hmm ……. social commerce will make overinflated bubbles go pop-pop while the 2.0 revolution provides real ebay alternatives , facebook credits will make pay-pal say ouch and non believers become followers ..

    current project got me feeling like a cheerleader for social commerce , every 10-15 year or so we pop a bubble and start inflating another one ..

    Reply

Trackbacks/Pingbacks

  1. Tweets that mention Group-Buy Comes to Facebook | Social Commerce Today -- Topsy.com - July 9, 2010

    [...] This post was mentioned on Twitter by akvederis, Sylvio Teubert. Sylvio Teubert said: Group-Buy Comes to Facebook http://bit.ly/95Tsz2 #ecommerce #article [...]
  2. New Group Buy Wordpress Plugin: Opportunity for Brands, Businesses & Bloggers? | Social Commerce Today - December 13, 2010

    [...] product category.  And that’s before we consider Facebook applications that let you run Group Buy deals in Facebook.  But what potentially sets the new Group Buy WordPress plugin aside is precisely that it’s [...]
  3. Facebook Gets its Group-on and Goes HTTPS | Social Commerce Today - January 28, 2011

    [...] Buy-With-Friends social commerce app is, of course, in addition to numerous third-party group-buy apps already available in Facebook, and in addition to Group-Buy deals that retailers can already set [...]
  4. f-commerce statistics roundup: Facebook commerce by the numbers | Social Commerce Today - April 4, 2011

    [...] 44%: proportion of retailers who plan to use Facebook application in place of microsites for product launches and promotions [...]
  5. f-commerce store roundup: 32 notable big brand facebook stores [screenshots] | Social Commerce Today - April 5, 2011

    [...] 23. W Hotels f-store [...]
  6. The f-commerce FAQ [Download] All you ever wanted to know about Facebook commerce but were afraid to ask | Social Commerce Today - April 18, 2011

    [...] West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner [...]
  7. F-commerce资源集合 « 网声网事 - April 26, 2011

    [...] Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner [...]
  8. Nurun Lab » social commerce, f-commerce are mature. How can we think different ? - May 20, 2011

    [...] luxury hotel brand recently ran a group-buy campaign exclusively on [...]
  9. [F-commerce]101个值得关注的facebook店铺 - 网旮旯里 | 把握最新动态，关注IT前沿 - June 11, 2011

    [...] luxury hotel brand recently ran a group-buy campaign exclusively on [...]
  10. [f-commerce]101个值得关注的facebook店铺 | 优酪网 - August 11, 2011

    [...] luxury hotel brand recently ran a group-buy campaign exclusively on [...]
  11. [资源分享]F-commerce资源大集合 | 微助力social社会化博客 - October 12, 2011

    [...] West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner [...]
  12. Who says Facebook hasn’t got a place in online shopping? | Jeremy Aragon - November 2, 2011

    [...] luxury hotel brand recently ran a group-buy campaign exclusively on [...]
  13. Social Media ROI (Qualitative & Quantitative) « - December 1, 2011

    [...] 44%: proportion of retailers who plan to use Facebook application in place of microsites for product launches and promotions Share this:EmailPrintDiggLike this:LikeBe the first to like this post. [...]

Leave a Reply