Social Commerce Today https://socialcommercetoday.com News and analysis in the field of social commerce Tue, 25 Feb 2020 20:00:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.13 Best Equipment Financing & Leasing Options in 2020 https://socialcommercetoday.com/equipment-financing-loans/ Tue, 01 Oct 2019 21:09:29 +0000 https://socialcommercetoday.com/?p=231 If you operate a business in an equipment-heavy industry like construction, transportation, or restaurants, you’re constantly in the market to buy or lease new equipment. In this guide, we’ll explore the current best lending solutions for an equipment loan. We analyzed 138 companies nationwide to identify the top 5 alternative lenders. The ratings were compiled …

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]]> 8 Things Your Mobile App Needs To Succeed: 300 Startup Founders Weigh In https://socialcommercetoday.com/8-things-mobile-apps-need-to-succeed/ Thu, 14 Mar 2019 14:50:17 +0000 https://socialcommercetoday.com/?p=209 With over 2 million mobile apps on both iOS and Android, breaking into the mobile space takes vision, grit, and the right resources. Even with the tremendous growth mobile has seen in the past decade, it’s hard to believe that we’re still in the beginning stages of a much larger digital revolution. So you have …

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]]> How Social Commerce Works (Infographic) https://socialcommercetoday.com/how-social-commerce-works-the-infographic/ Tue, 01 Jan 2019 20:06:00 +0000 https://socialcommercetoday.com/?p=92 Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. The infographic, based, in part, on one of our articles and accompanying presentations (below) in Social Commerce Today, explains how people use their social intelligence to shop smart using six universal …

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]]> Instant Business Loans: Best 5 Options to Fund Your Business https://socialcommercetoday.com/instant-business-loans/ Mon, 22 Oct 2018 15:20:41 +0000 https://socialcommercetoday.com/?p=198 In every business owner’s journey, there’s bound to be a time when cash flow is slow and yet your expenses are piling up. That’s where instant business loans come in. Gone are the days when you need to wait for months to get financing from a bank (if at all — they’re really hard to …

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]]> How Social Commerce Works: The Social Psychology of Social Shopping https://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ Mon, 24 Sep 2018 09:08:45 +0000 https://socialcommercetoday.com/?p=55 As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy,  as …

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]]> Business Financing Experts: 8 Critical Mistakes to Avoid (Infographic) https://socialcommercetoday.com/business-financing-experts-8-critical-mistakes-to-avoid-infographic/ Fri, 21 Sep 2018 03:10:17 +0000 https://socialcommercetoday.com/?p=162 While most blogs like TechCrunch and Business Insider cover funding news about VCs investing in unicorn Silicon Valley startups, the vast majority of financing happens outside that bay area bubble. I spoke with Michael Baynes, Co-founder and lead investor at Clarify Capital. Unlike a traditional venture capitalist, who focus on fly-by-night tech startups, Michael has …

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]]> Kellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho (Photos) https://socialcommercetoday.com/brilliant-kelloggs-opens-pay-with-a-tweet-pop-up-shop-in-soho-photos/ Sat, 15 Sep 2012 22:15:15 +0000 https://socialcommercetoday.com/?p=120 We just love this – it’s social commerce for consumer brands done right. Kellogg’s has opened a ‘Tweet Shop’ to launch its latest Special K range of Cracker Crisps in Soho, London.  Visit the store during this week’s social media week and pay-with-a-tweet for your sub 100 calorie pack of sea salt and balsamic vinegar, sweet chili …

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]]> IBM: Mobile Commerce up 15.1%, Social Commerce down 1.9% https://socialcommercetoday.com/ibm-mobile-commerce-booms-to-15-1-social-commerce-falls-to-1-9/ Thu, 19 Jul 2012 18:59:02 +0000 https://socialcommercetoday.com/?p=185 Houston, we have a problem.  Or so it would seem.  New data from IBM (with accompanying report below) shows mobile commerce in 2012 is booming – now representing 15.1% of all online sales (Q2 2012 – up from 13.2% in Q1). If e-commerce from mobile devices is shining, the same cannot be said of social commerce (defined …

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]]> Nike Social Commerce: Pay with Sweat, not Money (Video) https://socialcommercetoday.com/nike-social-commerce-pay-with-sweat-not-money-screenshots/ Wed, 09 May 2012 20:17:37 +0000 https://socialcommercetoday.com/?p=99 Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head over to the Nike Facebook page for …

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]]> Word of Mouth Still Most Trusted Resource Says Nielsen: Implications for Social Commerce https://socialcommercetoday.com/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/ Mon, 16 Apr 2012 18:45:00 +0000 https://socialcommercetoday.com/?p=61 Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online. According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers say they trust recommendations from friends and family …

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