YouTube Direct: Video Reviews and Customer Stories

by Paul Marsden
in Social
— 18 Nov, 2009

This is going to be big, Google’s new YouTube Direct service.

Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and testimonials on their own websites. Best news – it’s open source. Web agencies at the ready…

— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

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