Wishpot, the social bookmarking site that does universal wishlists and gift registries, is launching Wishpot Social Commerce, a new service allowing retailers and publishers to integrate Wishpot features directly into their websites.

• Wishpot Social Syndication for Product Feeds will enable retailers to merchandise their products on social networking sites, increasing the ROI of social media marketing activities.
• Wishpot Social Wish list and Registry will allow retailers to integrate the Wishpot Social Wish list and Registry service on their websites.

For information, here’s the background;