Comments on: Where to Start with Social Commerce: The LEAD Strategy http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/ Trends & Technologies in Social Commerce Wed, 23 May 2012 13:13:01 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: How to Develop a Social Commerce Strategy | Venpop http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-16752 How to Develop a Social Commerce Strategy | Venpop Tue, 27 Dec 2011 20:04:52 +0000 http://socialcommercetoday.com/?p=2056#comment-16752 [...] brands can be successful within the social commerce world. Lending from McKinsey’s LEAD approach, the following, outlines a simple technique for developing a social commerce [...] [...] brands can be successful within the social commerce world. Lending from McKinsey’s LEAD approach, the following, outlines a simple technique for developing a social commerce [...]

]]> By: Claudia http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-5242 Claudia Sat, 21 May 2011 08:35:02 +0000 http://socialcommercetoday.com/?p=2056#comment-5242 Where do I find the original source for McKinsey’s recommended LEAD approach for deploying social media solutions ? I need the source for my bachelor thesis, would be great if you can help me. Thx! Where do I find the original source for McKinsey’s recommended LEAD approach for deploying social media solutions ? I need the source for my bachelor thesis, would be great if you can help me. Thx!

]]> By: Is your business making full use of technology? Case Study: Dell | Morello Digital http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-1983 Is your business making full use of technology? Case Study: Dell | Morello Digital Tue, 05 Apr 2011 23:19:40 +0000 http://socialcommercetoday.com/?p=2056#comment-1983 [...] continues to apply the LEAD strategy for social [...] [...] continues to apply the LEAD strategy for social [...]

]]> By: Dell – The Future of E-tailing is Social Commerce | Social Commerce Today http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-197 Dell – The Future of E-tailing is Social Commerce | Social Commerce Today Wed, 24 Mar 2010 16:08:59 +0000 http://socialcommercetoday.com/?p=2056#comment-197 [...] Dell appears to be conscientiously applying the LEAD strategy for social commerce; Listen (Dell Idea Storm, Direct 2 Dell), Experiment (Dell Swarm, Dell Deal [...] [...] Dell appears to be conscientiously applying the LEAD strategy for social commerce; Listen (Dell Idea Storm, Direct 2 Dell), Experiment (Dell Swarm, Dell Deal [...]

]]> By: Paul Marsden http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-196 Paul Marsden Tue, 19 Jan 2010 20:06:14 +0000 http://socialcommercetoday.com/?p=2056#comment-196 Thanks for your comment Melany, couldn't agree more. Listening is the key step; both in identifying a compelling value proposition, and in lerning from the successes and failures of others in social commerce. Thanks for your comment Melany, couldn’t agree more. Listening is the key step; both in identifying a compelling value proposition, and in lerning from the successes and failures of others in social commerce.

]]> By: Melany http://socialcommercetoday.com/where-to-start-with-social-commerce-the-lead-strategy/#comment-195 Melany Tue, 19 Jan 2010 18:33:51 +0000 http://socialcommercetoday.com/?p=2056#comment-195 Great post. It offers a reminder that social commerce efforts should not be ad hoc. It requires strategy that as a first step requires an understanding of where your customers are on the web and how they use social tools to discuss products and make purchases. I think lessons can be learned from the whole social media craze where organizations implemented tools without first assessing the value they could offer to their audiences. The listening step in the LEAD strategy is key to getting your social commerce strategy right. Great post. It offers a reminder that social commerce efforts should not be ad hoc. It requires strategy that as a first step requires an understanding of where your customers are on the web and how they use social tools to discuss products and make purchases.

I think lessons can be learned from the whole social media craze where organizations implemented tools without first assessing the value they could offer to their audiences. The listening step in the LEAD strategy is key to getting your social commerce strategy right.

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