What is Social Shopping? Nice Video from Fluid Social

Oct 20, 2009 No Comments by Paul Marsden

Nice video introduction to social shopping from Fluid, promoting their slick “Fluid Social” social shopping (aka co-browsing) tool that works with Facebook Connect and does what Fluid are calling “Friend-Based Merchandising” (TM).  As used by JanSport, Vans and Lucky Brand Jeans.

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Get Adobe Flash player

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Paul Marsden

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Digital marketer, author and researcher

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Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

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