US department store chain Nordstrom is to acquire LA-based social commerce platform HauteLook ($100m+ 2010 sales, 4m members) for $270m ($180m stock + $90m earn-out incentive stock) in a similar move to Comcast’s purchase of DailyCandy (Swirl) for $125m. We think it’s a smart move, and one that other brands, media companies and retailers will emulate as [...]
Thanks to John Eckman over at social commerce software specialists Optaros for the heads up on the latest on the social commerce platform Groupon’s ‘Kenneth Cole moment‘ at the Super Bowl last weekend with its controversial ads (e.g. celebrity Cuba Gooding, Jr. suggesting whale watching is more fun than saving whales – especially when there’s [...]
There’s an interesting debate going on over at TechCrunch on a post by Craig Donato (CEO of Oodle, that runs the Facebook Marketplace), who is arguing that real social commerce is about “humanising online commerce” with conversations and relationships – not group deals, anonymous reviews, or other algorithmic e-commerce widgets. To illustrate, Craig asks if you’re looking for [...]
What can the social commerce industry – brands, retailers and platform providers, learn from social commerce platform Groupon’s ‘Kenneth Cole Moment‘ at the Super Bowl this weekend (videos below)? Incase you missed it, Groupon is being resoundingly crowd-slapped for it’s $100,000/second Super Bowl 45 – 2011 ad campaign by Crispin Porter & Bogusky/Christopher Spinal-Tap-Mockumentory Guest, [...]
Blood is what you’d expect to find on the wall of Miami’s favourite blood splatter analyst, but now there’s a store, a ‘Wall-Store’. CBS’s Showtime is doing pop-up retail in Facebook, with a ‘Wall-Store‘ selling select Dexter-branded Valentine’s Day gifts (click ‘just Dexter’ in the Facebook new feed to see the wall store). Facebook Wall-Stores [...]
In the market for a new car? Or fancy earning £4000 ($6,500) in two seconds? Then check in to a local Mazda Dealer on Facebook for iPhone or at touch.facebook.com for a mobile voucher that’ll get you a 20% discount (£4000) off the price of any Mazda MX-5 (UK only – see list of participating dealers here). And [...]
