A new presentation posted today to SlideShare on social commerce trends by @hediyeevsan (in German).  The presentation offers examples of private shopping clubs and events in Germany, and discusses retailer H&M’s use of social media. Trends im Social Commerce (Social Shopping am Beispiel von H&M) View more presentations from Hediye.

Matt Bamford-Bowes, Head of Social Media at MediaCom‘s “Beyond Advertising” division, has proposed five practical ways that brands can drive social commerce. Without social commerce, Matt argues, it will be difficult to prove ROI for social media investment – something that clients will ultimately require. However, Matt notes that Syzygy‘s enthusiasm notwithstanding, most agencies are [...]

A new article arguing that 2010 is the  year of social commerce – this time from MediaPost (archived below). The article by John Jackson from DecisionStep suggests that whilst many brands have set up news feeds on Twitter and Facebook – many brands and online businesses have yet to enable social interaction directly on their sites [...]

Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect. Any [...]

Digital marketing magazine, ClickZ today launched a new regular column on social commerce, penned by Sam Decker, thought leader and best practice practitioner in social commerce from Bazaarvoice. The first column entitled Social Commerce 101: Leverage Word of Mouth to Boost Sales, sums up the value proposition of social commerce.  It’s also in line with IBM’s [...]