Useful stats from Local Offer Network (LON) that runs the group-buy deal aggregator service dealradar.com… Contact research[at]localoffernetwork[dot]com to request the full report, but here’s what you need to know… The US group-buy market for local deals was worth $1.1bn in 2010 The US group-buy market is set to grow 138% to $2.66B in 2011 (NB Groupon’s [...]
Quick 10 point summary and embed of a useful presentation by The Futures Agency‘s Gerd Leonhard on the rise of the social consumer. It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts it in the hand(sets) of consumers. Connected everywhere, empowered everywhere, and distracted everywhere – the new consumers [...]
For practical insight and astute advice in all matters social commerce, no one comes close to Paul Chaney, the ‘Social Retailer’ over at Practical Ecommerce and lead participant on the active LinkedIn group Social Commerce: Selling with Social Media. Paul has been pumping out some sound and smart advice on f-commerce, particularly following recent changes to the [...]
Jesse Stanchak over at SmartBlogs has listed some high-profile social commerce #fails sub-optimality from big companies. J.C. Penney “like-gating” on it’s f-store (making people like the page to shop), and not offering any personalisation; the retailer forces you to like them, gets user data useful for offering a personalised experience, but don’t bother Sears – [...]
The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to products that you want, rather than places you are… It’s an interesting idea, allowing people to connect via stuff they want via a “want” button [...]
Groupon should have been the brainchild of the media industry, not Andrew Mason. But it wasn’t. Media economist and Jack Myers suggests in the Huffington Post that legacy media companies (TV, magazines, newspapers, etc such as Viacom, Disney, CBS, Hearst, Gannett, Comcast, NBCU, Clear Channel etc) could benefit from social commerce, but are failing to do [...]
