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Retail Therapy – Big Fashion Brands Bring You Social Commerce Game

Want to set up a fashion store selling top labels such as Diane Von Furstenberg, Gap, Barneys New York, Juicy Couture, Banana Republic, Tory Burch and TopShop?  Well now you can. The Sugar Inc. blog network (ShopStyle, PopSugar, FabSugar, BellaSugar) targeting 18-40 women, has just partnered with leading fashion brands to launch a Facebook-based game app, pitched as a ‘FarmVille [...]

Free Mashable-Sponsored Social Commerce Webinar by Hallmark & 8thBridge – Wed July, 28 (12 Noon EST)

A heads up on a free Mashable-sponsored social commerce webinar next week (Wed July 28, 12 noon EST) from Alvenda 8thBridge and Hallmark: “Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook” Details below, and registration here.  Social Commerce Today will be participating, supporting David Saville, Innovations Product Manager, Hallmark and Wade Gerten, [...]

Paul Chaney Reviews 10+ F-Commerce Platforms

Incase you’ve missed it, the ever-insightful Paul Chaney, social media consultant, and contributor to Practical E-Commerce is running a series of articles reviewing the growing number of social media store/storefront applications that allow businesses to sell directly within social media – primarily Facebook. In the first three articles (one, two, three), Paul has cast a critical [...]

New Social Commerce Niche: Marketplaces for Unused Group-Buy Coupons

Just as Yipit, DealRadar, and DailyFlock have emerged as clearing houses for group-buy deals from Groupon, LivingSocial et al, the group-buy phenomenon has given rise to another new business opportunity – marketplaces for buying and selling purchased-but-unused group-buy vouchers. New marketplace sites such as CoupRecoup, Lifesta, and DealsGoRound allow people to post their hastily purchased [...]