F-Commerce, the use of Facebook to assist in the buying and selling of products and services, is new, controversial, and next to group-buy, the hottest thing in digital retail right now. We’ve been summarising the state of the f-commerce nation in the last few articles, and today we’ve put together a starter list of publicised f-commerce [...]
Should brands, retailers and businesses bother investing time, effort and money to sell with Facebook? Yesterday, market research agency, Forrester, published a report “Will Facebook Ever Drive eCommerce?” answering the question with a NO and with analysis to support their scepticism about the viability of f-commerce. “Analyst slams Facebook’s e-commerce potential” screams the Wall Street [...]
We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product linking) YouTique, but here’s a concept app (codenamed GOAB) from digital agency Syzygy that takes the idea a [...]
A couple of interesting UK articles out on f-commerce – one by Dawinderpal Sahota of Computing Magazine arguing that Facebook has a limited future in e-commerce, and the other by Jake Hird of Econsultancy who argues, on the contrary the opportunities for e-commerce on Facebook are limitless. Here’s a summary of the points made. What do you think? [...]
Published this month, Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki is the buzz of the business book world. Here’s a speed summary of the charismatic VC’s (and former high profile Apple marketer) new take on why you should be seeking to enchant your customers by delivering delight (to create affinity, commitment [...]
Okay, so you’re in-store and in line for the fitting rooms with an armload of try-ons. ’Sorry, max 4 items only’ says the sulky ‘I’m-a-model-really-and-shouldn’t-be-here’ sales assistant. Cue Swivel from Facecake – Facebook enhanced fitting rooms with added AR (augmented reality) that allow you to try everything on, ask your Facebook friends what they think, [...]
