Maybe this is a sign of the times, but you know when something has gone mainstream when there’s a WordPress plugin to do it. The world’s favourite (and free) CMS (content management system) has Groupon’d itself up with a plugin that allows you to run group-buy flash sales and daily deals on any wordpress powered [...]

Keeping up with developments in the fast-moving social commerce space can be daunting.  So here’s a quick e-briefing of the latest presentations, articles and factoids of note… Paul Chaney on Social Media’s Effect on Holiday Sales: Traffic from Social Sites = 10x Conversion, Onsite Social Tools = +10% conversion, Referral Traffic from Social Sites = [...]

So last week’s big tech news was the social commerce mega-deal that didn’t tip; Google’s offer to buy the group-buy e-couponing giant, Groupon, for a rumoured $6bn was rejected by the 100 week wordpress-blog-to-billion-dollars-sensation. But all the deal talk eclipsed a flurry of social commerce innovations from Groupon demonstrating some smart creative thinking in the social commerce [...]

Here are two useful and new presentations, with speed summaries, for your download and delectation from PayPal and Skive – the London, digital creative agency. First, the PayPal presentation from social media strategist Sudha Jamthe (@sujamthe), entitled “Trends in Social Commerce“: Top takeouts 10 Social Commerce Trends Gaming + Location tied to Loyalty Programs (Ben & [...]

A couple of new useful and much-tweeted posts for you summarizing the social commerce space.  The first by Lee Odden over at TopRankblog, suggesting that there are two basic flavors of social commerce, and three strategies Adding social features to e-commerce sites Adding e-commerce functionality to social sites Combination of 1 & 2 You can’t [...]