Comments on: Threadless is 10: Learnings from an Innovative Social Commerce Business Model http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/ Trends & Technologies in Social Commerce Fri, 10 Feb 2012 08:36:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 10 Innovative Facebook Commerce Examples | Neworld Associates Blog http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-3318 10 Innovative Facebook Commerce Examples | Neworld Associates Blog Tue, 19 Apr 2011 13:51:30 +0000 http://socialcommercetoday.com/?p=2999#comment-3318 [...] more, it’s an actual community with real world meet ups across the globe! More on the brand here and [...] [...] more, it’s an actual community with real world meet ups across the globe! More on the brand here and [...]

]]> By: P2P Foundation » Blog Archive » Business models for DIY Craft http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-2095 P2P Foundation » Blog Archive » Business models for DIY Craft Thu, 07 Apr 2011 08:15:35 +0000 http://socialcommercetoday.com/?p=2999#comment-2095 [...] tell the company which t-shirts to produce Threadless never produces unsold t-shirts: this is why it generates more than $ 17,000,000 in annual sales with a 35% profit margin with a growing community. Moreover, [...] [...] tell the company which t-shirts to produce Threadless never produces unsold t-shirts: this is why it generates more than $ 17,000,000 in annual sales with a 35% profit margin with a growing community. Moreover, [...]

]]> By: Marjory http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-309 Marjory Tue, 20 Apr 2010 07:55:53 +0000 http://socialcommercetoday.com/?p=2999#comment-309 Professional blog page, thanks for sharing this post Professional blog page, thanks for sharing this post

]]> By: AKDN http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-308 AKDN Mon, 12 Apr 2010 01:23:00 +0000 http://socialcommercetoday.com/?p=2999#comment-308 I love the idea of social marketplaces taking over the online world. I think you're right, this is the future. I love the idea of social marketplaces taking over the online world. I think you’re right, this is the future.

]]> By: uberVU - social comments http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-307 uberVU - social comments Thu, 01 Apr 2010 14:55:05 +0000 http://socialcommercetoday.com/?p=2999#comment-307 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by marsattacks: The Threadless Business Model - Social Commerce Opportunities for Brands http://icio.us/g2aosf... Social comments and analytics for this post…

This post was mentioned on Twitter by marsattacks: The Threadless Business Model – Social Commerce Opportunities for Brands http://icio.us/g2aosf...

]]> By: Paul Marsden http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-306 Paul Marsden Thu, 01 Apr 2010 12:58:32 +0000 http://socialcommercetoday.com/?p=2999#comment-306 Thanks for the comment Melany - you make a really good point about trusting the community, totally agree trust is key. I'd even go further than this if e-sales are the goal - and suggest its more about brands trusting <strong>themselves</strong> to 'curate and facilitate' - as community enablers - rather than 'direct and communicate'. Love Jeff's (Howe's) idea "ask not what the community can do for you, but what you can do for the community" - it's about identifying natural communities and helping them do what they do. P&G's BeingGirl community is a good example - helping girls connect; now they just need to add a marketplace for girls... Thanks for the comment Melany – you make a really good point about trusting the community, totally agree trust is key. I’d even go further than this if e-sales are the goal – and suggest its more about brands trusting themselves to ‘curate and facilitate’ – as community enablers – rather than ‘direct and communicate’. Love Jeff’s (Howe’s) idea “ask not what the community can do for you, but what you can do for the community” – it’s about identifying natural communities and helping them do what they do. P&G’s BeingGirl community is a good example – helping girls connect; now they just need to add a marketplace for girls…

]]> By: Melany Gallant http://socialcommercetoday.com/threadless-is-10-learning-from-an-innovative-social-commerce-business-model/#comment-305 Melany Gallant Thu, 01 Apr 2010 12:32:41 +0000 http://socialcommercetoday.com/?p=2999#comment-305 Great examples of social marketplaces. Your post demonstrates how these businesses have provided and trusted their communities with brand ownership/participation. In my opinion, for business to be successful in creating their own social commerce opportunities, they need to be ready to trust their community. I think some businesses out there are still hesitant to do so and yet they leap into the "social media game" without any strategic vision and then wonder why their community doesn't engage with them. Trust works both ways and if businesses want that engagement, they need to be willing to let go of control and trust that their brand can benefit (via that feeling of ownership that can translate into loyalty and transactions) if they permit their community to help shape that brand. Great examples of social marketplaces. Your post demonstrates how these businesses have provided and trusted their communities with brand ownership/participation.

In my opinion, for business to be successful in creating their own social commerce opportunities, they need to be ready to trust their community. I think some businesses out there are still hesitant to do so and yet they leap into the “social media game” without any strategic vision and then wonder why their community doesn’t engage with them.

Trust works both ways and if businesses want that engagement, they need to be willing to let go of control and trust that their brand can benefit (via that feeling of ownership that can translate into loyalty and transactions) if they permit their community to help shape that brand.

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