The Pros & Cons of Group-Buy [Infographic]
8Here’s a super infographic on the pros’s and con’s of group-buy social commerce platforms from both a customer-focused perspective and a retailer perspective – from the team over at review site – SiteJabber. Smart accompanying article too, summarising the Rice University study on the effectiveness of group-buy platforms.
5 Hurdles for Group-Buy
- Impression among retailers that running group-buy promotions is not profitable
- Perception among consumers that group-buy deals encourage needless spending
- Idea among end-users that group-buy refunds are rare
- One bad experience and retailers don’t come back to the platform
- Deal constraints make buy-in tough for retailers (e.g. minimum 50% discount)
Share
Pingback: Tweets that mention The Pros & Cons of Group-Buy [Infographic] | Social Commerce Today -- Topsy.com
Pingback: Adobe predicts huge growth for its Flash player in smartphones « V E X E D
14% retention rate? Bogus. And who reports that… Groupon? Let’s see the research, y’all.
Pingback: The Daily Deal Phenomenon | Time + Space | strategic. media
Deal success depends on the scarcity factor, and it’s astonishing how quickly these dealsites have hobbled themselves with being common as muck.
I think they need to make more of a play to the inherent satisfaction of consumers interacting – that allows them to evaluate the opportunity and get excited.
Know what happens when people are excited about tickets to a gig being released? The buzz about it beforehand causes a feeding frenzy when the tickets are released, much more so than if tickets were just suddenly available. Perhaps we should have a 24h lead-in to each deal?
JoomABC—-Social Grup Buying APP!
Build Your Own Social Grup Buying E-commerce community in minutes!
Our Beta Grup Buying App on add-on Grup Buying features to your local communities over Joomla and WordPress, it allows you to create a thriving, unique and interactive ecommerce community website… you name it! ClonEngine does it all!
ClonEngine is the ONLY “all-in-one” Grup Buying software EVER Built for creating your own Grup Buying, ecommerce or social Grup Buying Websites without any limits. All modules, players, instant chat, social log in, friend invites,share API, shopping cart, merchant center and apps are included. No Coding our programing needed just add plug in API Keys and you have Global Social Daily Deal Grup Buying Website in minutes.
Facebook Deals + Twitter Deals+ Google Offers+ Youtube + Paypal + WordPress + Joomla and 1,000’s more widgets, modules, plug in and or 3rd party Apps Globally! for $999 for the first 100 sites only. RRP $6,000.00
About to release this May on www.clonengine.com!!
I am still waiting for my GrouponAus and LivingSocialAus purchases from Feb 2012 to arrive; help desk and social media contacts extremely unhelpful. Are some of the big group buying sites in trouble?
I am still waiting for GrouponAus and Living Social Australia purchases (both from Feb) to be delivered or refunded. Help Desk NO HELP at all. Are these big group buying sites in financial trouble?