The Future of Social Media Monitoring: Public Facing Dashboards (HSBC)
Mar 02, 2010
5 Comments
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication).
HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the realtime web with a public facing social media monitoring dashboard made up of six social media widgets. All designed to persuade people to switch banks.
Smart. And Stylish.
Is this the future of social media monitoring – public facing dashboards? How could your brand build on First Direct’s solution of a public-facing realtime social media dashboard as a customer acquisition tool?
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My company is certainly betting on this being a big part of social media moving forward. We make a product that let’s any brand build a public-facing dashboard like what First Direct has done here. FeedMagnet pulls in social mentions from Facebook, Twitter, Google News, Flickr, and a bunch of other sources – then lets you filter, moderate, and organize them before displaying them on a public dashboard – or in a widget on product pages.
Thanks for pointing out this effort from First Direct. They’ve done a great job. Hopefully FeedMagnet can help other companies do something similar with less custom development costs.
Hi Jason, thanks for the comment – I’ve PM’d you – am keen to know to what degree Feed Magnet can approximate to what First Direct has done…