Comments on: The Future of Social Commerce: Give the “Interest Graph” a Whrrl http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/ with Digital Innovation Today Wed, 22 May 2013 14:03:51 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Speed Summary: Mindshare ‘The Future of Social Commerce’ [Report] | Social Commerce Today http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-23115 Speed Summary: Mindshare ‘The Future of Social Commerce’ [Report] | Social Commerce Today Tue, 12 Mar 2013 14:32:39 +0000 http://socialcommercetoday.com/?p=8447#comment-23115 [...] Global media and marketing services company, Mindshare, part of the WPP Group along with Syzygy has just published a new 44 page report on the future of social commerce.  It’s a nice distillation of much of the thinking here in Social Commerce Today and picks up on the central themes of our new book just published The Social Commerce Handbook that the future of social commerce is social utility - and the power of the ‘interest graph‘  [...]

]]> By: The Future of Social Commerce: Give the “Interest Graph” a Whrrl | Note to self http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-20942 The Future of Social Commerce: Give the “Interest Graph” a Whrrl | Note to self Wed, 03 Oct 2012 15:02:06 +0000 http://socialcommercetoday.com/?p=8447#comment-20942 [...] http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/ Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Uncategorized by leapb4ulook. Bookmark the permalink. [...]

]]> By: Social Commerce Future About Portable “Taste Graphs” and “Emo-links” | Social Commerce Today http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-16930 Social Commerce Future About Portable “Taste Graphs” and “Emo-links” | Social Commerce Today Mon, 02 Jan 2012 07:00:30 +0000 http://socialcommercetoday.com/?p=8447#comment-16930 [...] couldn’t agree more with Christian; his vision a variation on what we and Om Malik term the ‘interest graph‘.  With the ubiquitous new sentiment-hyperlink (we like the [...]

]]> By: Nurun Lab » ‘interest graph + commerce = transactions’ may be more powerful than ‘social graph + commerce = transactions’ http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-5237 Nurun Lab » ‘interest graph + commerce = transactions’ may be more powerful than ‘social graph + commerce = transactions’ Fri, 20 May 2011 21:09:30 +0000 http://socialcommercetoday.com/?p=8447#comment-5237 [...] Methodology: http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/ [...]

]]> By: The Six Pillars of Social Influence « Brendan Hughes e-Commerce http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-3982 The Six Pillars of Social Influence « Brendan Hughes e-Commerce Mon, 25 Apr 2011 10:13:17 +0000 http://socialcommercetoday.com/?p=8447#comment-3982 [...] see six (not four) pillars to the social influence dynamic that are worth being conscious of as you plan your social [...]

]]> By: Paul Chaney http://socialcommercetoday.com/the-future-of-social-commerce-the-interest-graph/#comment-3578 Paul Chaney Thu, 21 Apr 2011 18:01:41 +0000 http://socialcommercetoday.com/?p=8447#comment-3578 For some time, I’ve been using the term “shared interest marketing” when referring to social media as a marketing channel. For example, I suggest to clients that they join interest or affinity-based groups in Facebook, LinkedIn and elsewhere, not for the purpose of hitting group members over the head with a marketing mallet, but to build relationships that can, eventually, lead to business transactions.

What you are referring to takes shared interest marketing to an entirely new, more scientific level. I’m glad to see the expert voice still plays an important role and that it’s not merely the influence of friends and family that tips consumers into making a purchase decision.

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