The 3Cs of Social Commerce

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3Cs

Just a thought – inspired by the Optaros ecommerce playbook.

  • Content: Social media tools to help shoppers choose
  • Commerce: Social media tools to help shopper buy
  • Community: Social media tools to help shoppers learn
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— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

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  3. Michael Zeuthen on said:

    Five A’s of social media:

    1. Attention
    2. Attraction
    3. Affinity
    4. Audience
    5. Action

    Reply ↓

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