The 3Cs of Social Commerce

Nov 06, 2009 3 Comments by Paul Marsden

3Cs

Just a thought – inspired by the Optaros ecommerce playbook.

  • Content: Social media tools to help shoppers choose
  • Commerce: Social media tools to help shopper buy
  • Community: Social media tools to help shoppers learn
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Paul Marsden

About the author

Digital marketer, author and researcher

3 Responses to “The 3Cs of Social Commerce”

  1. Reply
    Tweets that mention The 3Cs of Social Commerce | Social Commerce Today -- Topsy.com says:
    November 6, 2009 at 10:41 am

    [...] This post was mentioned on Twitter by Olaf, Handelskraft and Paul Marsden, therouv. therouv said: RT @Handelskraft: Die 3 Cs des Social Commerce: (inspiriert durch Optaros) http://bit.ly/4avrXY [...]

  2. Reply
    uberVU - social comments says:
    November 6, 2009 at 11:56 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by marsattacks: The 3Cs of Social Commerce: Content, Community, Commerce #socialcommerce http://icio.us/fdpc0t...

  3. Reply
    Michael Zeuthen says:
    November 7, 2009 at 6:02 am

    Five A’s of social media:

    1. Attention
    2. Attraction
    3. Affinity
    4. Audience
    5. Action

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Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

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