Tag Archives: Zappos

Zappos TweetWall Focuses on Real-Time Product Discovery

Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side – mentions the term. Simply defined, discovery is the process for helping customers find [...]

Social Commerce Platform Overview: Buddy Media – Big Brands’ Friend in Social Media

F-commerce

Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook in particular – to take advantage of its social graph to spread their message. Put another [...]

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Zappos TweetWall Focuses on Real-Time Product Discovery

Social Commerce Platform Overview: Buddy Media – Big Brands’ Friend in Social Media

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