Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own social commerce success stories at Business Insider Social Commerce Summit held last week in New York. The [...]
In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon has acquired social commerce software company Quorus, not so much [...]
In a December 14 interview with Geoff Colvin, Fortune Magazine’s senior editor-at-large, Walmart CMO Stephen Quinn talked about the value social media brings to the brand. Here are some excerpts from the interview. When asked how Walmart stays in touch with what its customers want and need, Quinn replied that the company puts a great deal [...]
Today, Walmart launched a Facebook app called Shopycat, which is designed to make gift giving “less stressful and more fun,” says the @Walmart Labs blog. (See the previous SCT post on the topic.) Using the app involves two steps. First, Shopycat looks at your Facebook friends and analyzes their activity on the social network, including [...]
Social commerce news is coming thick and fast as the holiday season gets underway. In the first of several ‘extra’ posts today, Walmart and Etsy have launched Open Graph powered Gift Recommendation apps. The world’s biggest retailer has launched Shopycat, a social commerce Facebook app, designed to solve your gifting problems for your friends and family…[by] looking [...]
So Walmart, the world’s largest retailer has decided to vote for social commerce with its wallet. $300m for a social media startup to combine social media, shopping and mobile. The startup in question, Kosmix (Wiki entry), is right now in the business of ‘taming social media overload’ by tracking, filtering and re-publishing quality social media content (RightHealth, TweetBeat), and the team [...]
