Why set up shop on Facebook?  To sell more product?  Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract for Her’.  A first 100 cans of the hither-to men-only brand went [...]