P&G have upped their f-commerce game, opening new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products. The f-commerce software is a very [...]
So after dipping its toes in the f-commerce water, consumer goods giant Procter & Gamble has taken the f-commerce plunge, opening up a new Facebook store selling 29 of its top brands, from Always to Zest. In the fast evolving world of social commerce, we think this fully fledged f-commerce store featuring a 47 page [...]
So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support and capitalize (literally) on their heavily promoted and much talked about Old Spice Man campaign. From the Facebook [...]
So did hell just freeze over? Amazon, the grand dame of e-commerce has set up shop with the new kid on the e-commerce block, Facebook, in a curious ménage-à-trois with leading consumer brand manufacturer, Procter & Gamble (photographic evidence below). What’s actually being sold is P&G’s Max Factor brand, “the makeup of makeup artists”, on a [...]
Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to takeover the Web by becoming the social glue that binds the web together by rolling out Facebook social plumbing across the entire Web (through social plugins, portable social [...]
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour. Product seeding is one of the most popular and [...]
