Mercedes Group Buy Campaign: Selling a Car a Minute
AutomotiveJoining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the “Juhuasuan“ group-buy platform of China’s largest e-commerce site Taobao, Mercedes sold 205 [...]