Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living. This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue [...]
This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping psychology. Part one has to do with the social proof (following the crowd). Today’s installment deals with following authority figures. When you think of fashion, [...]
Martha Stewart* is in a new relationship, not with a “significant other,” but with social commerce startup OpenSky.com. The reason? To share products she has hand-selected as her personal favorites and to provide guidance in their use. “Here at OpenSky, I want to inspire you to try new cooking, crafting and entertaining ideas. I’ll share [...]
