Magners Cider Launches Pop-Up Fan Store in Facebook (Screenshots)
CPG, F-commerce, NewsAnother f-commerce first, you can now buy alcoholic beverages directly on Facebook. The popular cider brand Magners (owned by C&C Group) has set up a pop-up fan-store on Facebook to support the launch of a new range of special edition ciders. The goal, according to Magners marketing manager Kirsty Hunter, is to drive trial among UK Facebook fans [...]