A few years ago, my wife and I visited Hell’s Kitchen Flea Market in New York City. Hundreds of people were milling about, multiple conversations among customers were taking place all around us, and prospective buyers were dickering over price with the dozens of vendors lined up in the marketplace. Needless to say, it was [...]
Shopkick - the mobile commerce app for iPhone and Android that knows when users walk into a store and rewards them with points called “kicks” just for doing so – may be the traditional retailers newest best friend. At least brands like American Eagle, Crate&Barrel, Macy’s, Best Buy, Target, Procter & Gamble, Kraft Foods and most of [...]
In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel Cam and Jeanswest’s Butt Cam is trialling a Magic Fitting Room – a Facebook connected camera-enhanced 72″ mirror in the fitting room of its lead store [...]
