So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on Facebook. Linda Bustos, the industry’s insightful and incisive queen of e-commerce, says it’s hardly surprising that e-commerce apps on Facebook have faltered: most are entirely [...]
Last week, an article on financial news site Bloomberg.com took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of companies that had closed the doors on their Facebook stores – Gamestop, J.C. Penney, Nordstrom, Gap and others. Adding fuel to its fire, the article [...]
According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies. The principle is simple, retailers sell in bulk to customers who club together to get wholesale prices (aka group-buy) and the business exchanges margin for volume. [...]
The web is still digesting last week’s Gap social commerce promotion that generated $11m sales in one day. Hosted on the group buy Groupon platform, the “$25 for a $50 certificate” is one of the most successful social commerce events to date. Brilliant or barmy? Opinions are divided. Here’s a summary of who’s saying what about the promotion [...]
So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook, the retail giant is getting it on with group-buy platform Groupon, where on August 19 you can/could buy a $50 voucher for $25. We’re not [...]
