The last couple of weeks have seen a slew of social commerce news hit the wires, much with a real the-future-of-social-commerce-is-personalised-recommendations theme. It can be tough keeping up with the fast-moving social commerce sector, so here’s a quick digest of what you need to know; Ebay buys Hunch, a recommender app that does product recommendations based [...]
Like Amazon, the other grand dame of e-commerce, eBay is tooling up for a new era of social commerce. eBay has just purchased Brands4Friends, Germany’s largest private shopping club (3.5m members) for €152m ($200m). Private shopping clubs, upscale variations on the Woot/Groupon daily deal theme (eBay launched it’s own daily deals Woot clone back in 2009), offer time-limited deep [...]
You can tell the holiday season is approaching; e-commerce giants are launching new social commerce solutions almost daily in an effort to attract seasonal shoppers. LinkedIn has even joined the social commerce party with LinkedIn Company Pages featuring user recommendations – but more on that in a separate post. First up is the European leader [...]
