Yesterday, the New York Times’ blog, Media Decoder, reported on a new effort by Disney to embrace social commerce starting with the youngest members of our society, babies. Disneybaby.com, exclusively sponsored by Huggies, is a website designed to serve two purposes: showcase its new line of infant apparel and provide a place where parents of [...]
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f-commerce ticketing app because it was fan-focused (for movie fans), social (group-buying), viral (invite-a-friend), event-driven (launch of new movies), and [...]
Disney has just opened up a slick f-commerce store, selling advance tickets for Toy Story 3 directly from within Facebook. The Disney Tickets Together Facebook app works through online ticket retailer Fandango (about 20% of movie tickets are now purchased online), and allows people to purchase tickets and invite their Facebook contacts to see the [...]
