So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on Facebook. Linda Bustos, the industry’s insightful and incisive queen of e-commerce, says it’s hardly surprising that e-commerce apps on Facebook have faltered: most are entirely [...]
The UK’s largest cinema chain, Odeon, has made its move into f-commerce by launching a fully-transactional Facebook app, its first, that enables movie goers to book tickets without leaving the social network, says Marketing Magazine’s Sarah Shearman. The app – labeled the Odeon Event Organiser – is scheduled to be unveiled later this week. Through [...]
Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Delta, Marriott, Walgreens, Tesco and PacSun. Overall, the company claims more than 300 clients in its roster. The company provides far more than social commerce technology. It ensures that clients’ websites are usable (hence the [...]
Being able to booking a flight at 30,000ft on Facebook is something of a first. Delta airlines is the latest business to set up shop on Facebook – the f-commerce store allows people to search, book and pay for flights within Facebook – which happens to be most trafficked site on Delta’s inflight Wi-Fi service (screenshots below). [...]
