BMW finds Key to Facebook Commerce: A Pilot to Emulate? [Screenshots]
Automotive, F-commerce, NewsAs far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised ‘Key2Joy’ car key cover for their BMW. We love this because it’s simple and smart – simple [...]