Tag Archives: Birchbox

Three Start-up Founders Share Social Commerce Success Stories; Retail Giant Walmart Weighs-In Alongside

Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own social commerce success stories at Business Insider Social Commerce Summit held last week in New York. The [...]

Subscription Club Craze: Hiskit Launches, Birchbox Secures $10.5M

Surprise is what lies behind the current online subscription club craze.  Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of sales away - by providing regular, predictable subscription income.  And that’s good. Subscription clubs work for subscribers because [...]