Tag Archives: American Express

Social Commerce Platform Overview: Buddy Media – Big Brands’ Friend in Social Media

F-commerce

Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook in particular – to take advantage of its social graph to spread their message. Put another [...]

Link-Like-Love | The Social Commerce Acid Test from Amex [ Video/Screenshots]

Financial, Social Loyalty

So here it is – the social commerce acid test.  Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched its Link-Like-Love social commerce program, a next-generation rewards program integrated with Facebook for [...]